You Must Understand These 3 Principles to Build an Effective Brand
There are three core principles you need to understanding to build an effective brand position. In this video, I’ll tell you what they are and what happens if any of them are missing. Click the video below to watch. Brand building is not all about throwing money at advertising or creating a new logo. It’s about […]
Leads, Leads, Leads, Leads, Leads! Brand Strategy?
Leads are the thing we all need to keep the sales pipeline filled. There is no denying that. As a business, you generally know how many leads it’ll take for you to close a certain amount of deals. (If you don’t, stop right now and figure it out before you run out of money.) You […]
Are You In Brand Heaven or Hell?
There is a lot that goes into developing a brand. I deal mostly in the corporate branding space but have spoken or presented at various venues to parents, individuals, schools and other places about developing their own brand. (Download the Brand Heaven or Hell PDF) It could be a brand for their new […]
Developing Creative Assets for Your Inbound Marketing Campaign
If you’ve had any exposure to the inbound space, you’ve likely been beaten over the head with the understanding that content is like the second coming of Christ. Indeed, content is the heart of inbound marketing; it’s how we provide value to our prospective customers. But without an established brand or design system in place, […]