The Secret to Creating Results for Sales and Marketing Teams
How many of you out there are making sure your marketing teams are talking with your sales teams? In the past, I’ve heard a lot about the marketing department staying in the marketing department, and the sales department staying in the sales department. The result? Marketing feeling like Sales doesn’t capitalize on the leads that […]
Hey Marketing Department, It’s Time To Adapt or Die!
Getting customers and keeping them seems to be the focus of every marketer. Avoid churn, keep customers engaged, send out targeted campaigns that will convert your readers into loyal customers – all of these things are helpful and good practice. What can come as a shock to marketers is when you do all of this, […]