Your Social Media Strategy is begging you to shut up and listen
As business owners, we would never think about launching a new business or a new product without first doing market research (hopefully). So, why are we so quick to launch a Facebook page, start blasting tweets, or put cool filters on our Instagram photos when in reality we do not understand who we are talking […]
The Psychology of the CTA Button
We love to hate the CTA button. Or, do we hate to love it? During our early days at Multiple, we liked to poke fun at the CTA button. We’ll usually threw out an obnoxious “Click here moron!” and we all gave a little chuckle, but we knew it was a necessary evil. Maybe it’s […]
The Key To Effective Messaging is Simply to Keep it Simple
The collaboration and innovation of creative, thoughtful people are what keeps marketing such a fresh and human-based industry. Marketing allows you to combine storytelling, psychology, and – if you’re selling a product you believe in – service all into one. All of these aspects need to be combined and called upon to find the right […]
Convert Those Leads! Hello Lead Nurturing, Lead Scoring, and Split Testing.
That’s great that you can generate leads. But, if your leads are not converting into sales, there are a few things you can do to try and improve the quality of those leads. Lead scoring, split testing, and lead nurturing are all great examples of things you can do to make those leads so qualified […]