Digital Campaign Analysis: The Good, The Bad, and The Ugly
Once you’ve completed a marketing campaign and analyzed the data from it, it’s time for the final step before starting all over again: the campaign evaluation stage. Evaluation is empowering, because it is the stage where you can celebrate what worked, ditch what didn’t, and prepare to start a new marketing strategy with more wisdom […]
A Digital Content Strategy That Takes Your Campaign To The Next Level
Are you struggling to develop a digital content strategy that takes your marketing campaign to the next level? Good, because that’s literally the title of this article. Well, you’re not alone. In a world full of mass content creation, marketers are asking themselves how they can create more structure around their content strategies to more […]
Using Buyer Personas & Empathy Mapping to Rock Your Digital Strategy
For years you’ve tried to become more and more refined in identifying exactly who your customers are so you aren’t wasting both time and money. In this article, we’re going to address two topics that don’t always get the partnership love they deserve when developing your digital marketing strategy. Those two topics would be: 1. Developing a Buyer […]