Be a More Effective Marketing Team
We can always debate the effectiveness of different marketing strategies and the validity of new trends. Is inbound better? Is outbound better? Should you be using Facebook Live? Are they called nurture emails or drip campaigns? The list goes on. However, one thing we can all be in agreement about is that marketing has the […]
Digital Campaign Analysis: The Good, The Bad, and The Ugly
Once you’ve completed a marketing campaign and analyzed the data from it, it’s time for the final step before starting all over again: the campaign evaluation stage. Evaluation is empowering, because it is the stage where you can celebrate what worked, ditch what didn’t, and prepare to start a new marketing strategy with more wisdom […]