Category: Marketing

Posted on February 15, 2019November 27, 2019
Skot Waldron
Communication, Marketing, Marketing Problems, Marketing Teams, sales

The Secret to Creating Results for Sales and Marketing Teams

How many of you out there are making sure your…

Posted on February 11, 2019December 9, 2019
Skot Waldron
Marketing, Marketing Problems, Small Business

What the Founder of Shopify Taught Me About Product Validation

Tobi seems to be a pretty down-to-earth, casual German guy…

Posted on December 15, 2018December 9, 2019
Skot Waldron
Graphic Design, Marketing

Designers ≠ Marketers, Marketers ≠ Designers

The more and more I’ve worked with companies, the more…

Posted on August 16, 2018November 27, 2019
Skot Waldron
Branding, Marketing

Would You Rather…

Would you rather have an amazing brand that everyone trusts…

Posted on October 8, 2017December 9, 2019
Skot Waldron
Marketing, positioning

Your Customer is The Hero of Their Story. Not You.

How many of us not only begin the first sentence…

Posted on August 5, 2017December 9, 2019
Skot Waldron
Branding, Marketing

5 Things I’ve Learned About Branding & Marketing Over The Past 17 Years

Whether you’ve been in the industry for a year or…