The Secret to Creating Results for Sales and Marketing Teams
How many of you out there are making sure your marketing teams are talking with your sales teams? In the past, I’ve heard a lot about the marketing department staying in the marketing department, and the sales department staying in the sales department. The result? Marketing feeling like Sales doesn’t capitalize on the leads that […]
What the Founder of Shopify Taught Me About Product Validation
Tobi seems to be a pretty down-to-earth, casual German guy that came over to Canada when he was 21. In doing so, he needed a way to make some money, so having studied programming in his apprenticeship in Germany, he began to sell snowboards in the winter and skateboards in the summer online. He was […]
Designers ≠ Marketers, Marketers ≠ Designers
The more and more I’ve worked with companies, the more I’ve realized designers try to be marketers, and marketers try to be designers. They aren’t the same thing. I went to design school. I learned graphic design and the art of creating a visual language for a company. I didn’t get a degree in marketing, […]
Would You Rather…
Would you rather have an amazing brand that everyone trusts and horrible marketing that drives zero leads, or have amazing marketing that drives a ton of leads but a horrible brand that no one trusts? For me, this is a tough one. It’s ridiculous to think that either one are ok. Of course, we want people to […]
Your Customer is The Hero of Their Story. Not You.
How many of us not only begin the first sentence of our marketing pitch with “we,” but then continue to use “we” throughout the entire conversation? Our marketing materials are filled with “We have a new…” and “We have been around for…” when at the beginning of our customer’s buying journey, few of them care […]
5 Things I’ve Learned About Branding & Marketing Over The Past 17 Years
Whether you’ve been in the industry for a year or a decade, there are things that seem to be constant in the world of branding and marketing. While I realize that everyone has their “thing,” this is my list of “things” I hope I embody, and the essential advice I would pass on to people […]