They Killed the Funnel. Now, They Want You To Grow Better.”
HubSpot had a funeral for the funnel. I guess you’d call it a funnel-ral? Yeah, I know. Good one. Inbound is the annual conference put on every year in the beautiful city of Boston by our friends at HubSpot. First off, they put on a rockin’ show. There are people everywhere, vendors galore, delicious food […]
How to Measure Your Marketing Funnel
The journey. The funnel. They go hand in hand when talking about a new prospect. Let’s discuss how we take someone from being a complete stranger to becoming a customer, client, volunteer, donor, or student. We MUST be able to measure the success of what we’re doing from start to finish. Assumptions will be made […]