The Secret to Creating Results for Sales and Marketing Teams
How many of you out there are making sure your marketing teams are talking with your sales teams? In the past, I’ve heard a lot about the marketing department staying in the marketing department, and the sales department staying in the sales department. The result? Marketing feeling like Sales doesn’t capitalize on the leads that […]
What the Founder of Shopify Taught Me About Product Validation
Tobi seems to be a pretty down-to-earth, casual German guy that came over to Canada when he was 21. In doing so, he needed a way to make some money, so having studied programming in his apprenticeship in Germany, he began to sell snowboards in the winter and skateboards in the summer online. He was […]
4 Tips to Get out of That Marketing Rut
We all go through highs and lows. In the marketing world, these lows exist in the form of churned customers, an angry c-suite, and a general lack of inspiration and confidence in what you’re doing. When you’ve found yourself in a low point, it’s important to act quickly to change things around. Negativity in the workplace […]
We Don’t Remodel Break Rooms. We Solve Problems.
I’m going to be perfectly honest with you. I’ve been struggling with this whole “specialization” topic for the last year. I hear and read all of these marketing consultants talking about how we need to “specialize” in a particular industry. We need to become “experts” in (fill in the blank). Ugh. I get it. I […]