The Secret to Creating Results for Sales and Marketing Teams

How many of you out there are making sure your marketing teams are talking with your sales teams? In the past, I’ve heard a lot about the marketing department staying in the marketing department, and the sales department staying in the sales department. The result? Marketing feeling like Sales doesn’t capitalize on the leads that […]

Be a More Effective Marketing Team

We can always debate the effectiveness of different marketing strategies and the validity of new trends. Is inbound better? Is outbound better? Should you be using Facebook Live? Are they called nurture emails or drip campaigns? The list goes on.  However, one thing we can all be in agreement about is that marketing has the […]