The Secret to Creating Results for Sales and Marketing Teams
How many of you out there are making sure your marketing teams are talking with your sales teams? In the past, I’ve heard a lot about the marketing department staying in the marketing department, and the sales department staying in the sales department. The result? Marketing feeling like Sales doesn’t capitalize on the leads that […]
The Traditional Sales Funnel Mentality Is Dead!
What?! We have all embraced the traditional sales funnel for so long. Why would we ever move away from that? At the top of the funnel, there is so much emphasis put on filling the funnel with little emphasis put on the customer. We spend so much time and effort getting that customer, only to let them […]