SUBSCRIBE:
Apple | Google | Spotify | Stitcher | iHeart
FREE COACHING CALL:
Need some quick advice? Jump on a call with me, and I'll provide some insight and action. This is NOT a sales call where I try to get you to hire me. Promise!
Click here to schedule a call.
Episode Overview:
How do you build your personal brand and succeed in your career? In her bestselling book, LEAVE YOUR MARK, Aliza Licht, award-winning marketer, and personal branding expert, answers these questions and more. On the show, Aliza brews fresh career advice every Sunday with dynamic friends, delivering essential advice and motivation for succeeding in the working world where the most important thing you can have is a strong sense of self. Her new book, ON BRAND: Shape your narrative. Share your vision. Shift their perception. is a comprehensive roadmap to building your personal brand.
Additional Resources:
Skot Waldron:
Aliza, welcome to the show.
Aliza Licht:
I am so excited to be here. Thank you for having me.
Skot Waldron:
Yeah, this is gonna be fun. So, and just so everybody knows, it is Elisa, not Eliza. Yeah?
Aliza Licht:
Thank you. I appreciate that.
Skot Waldron:
And do you say your last name like the Germans would say it?
Aliza Licht:
No, I say it like Lick Da Lollipop. Ha!
Skot Waldron:
Lick the lollipop, okay. All right, well, I guess it depends on what part of Germany you're from, whether,
Aliza Licht:
Yes,
Skot Waldron:
you
Aliza Licht:
yes,
Skot Waldron:
know, how
Aliza Licht:
technically
Skot Waldron:
you, how
Aliza Licht:
you
Skot Waldron:
you.
Aliza Licht:
can say licht, but I don't.
Skot Waldron:
Yeah, okay, okay. If you wanna be really correct about it, right?
Aliza Licht:
I'm
Skot Waldron:
Pay homage
Aliza Licht:
sorry.
Skot Waldron:
to your ancestors. I get, okay, that's cool. Well, you just launched a sexy new book.
Aliza Licht:
I did, on
Skot Waldron:
So,
Aliza Licht:
brand. You're
Skot Waldron:
yeah.
Aliza Licht:
very on brand, Scott.
Skot Waldron:
No, well, I'm trying, I'm trying. So, so on brand. It just launched in April. And so you are like on a world tour right now to like pump this thing up. Yeah.
Aliza Licht:
I am on a digital world tour, not a physical world tour.
Skot Waldron:
Yeah, I get it. We don't need to do that anymore, right? We got this thing called zoom now that we can, we
Aliza Licht:
Exactly.
Skot Waldron:
can do stuff with. So, um, really cool. Well, tell us the premise of that. I want to, I want to talk about, obviously I want to talk about the book, but I want to talk about how we use that to unlock, um, ourselves or others in that, in that space, right? What I'm a brand guy, I come from the brand strategy background. I've been doing it for a long time. So I'm super interested in what you have to say. A lot of these interviews, I'm very selfish in my interviews. So I don't know. Maybe I'll get over it
Aliza Licht:
I have
Skot Waldron:
one
Aliza Licht:
a podcast
Skot Waldron:
day.
Aliza Licht:
also and I am selfish in my interviews also. It's like your own focus group. So I get
Skot Waldron:
Good.
Aliza Licht:
it.
Skot Waldron:
Yes. Good. Well, then this is this is going to serve me well. Thank you
Aliza Licht:
Yes.
Skot Waldron:
for
Aliza Licht:
So this
Skot Waldron:
doing that.
Aliza Licht:
is the book. I think the subtitles are worth noting. So it's shape your narrative, share your vision, shift their perception. So this is really a comprehensive roadmap to building your personal brand. But I think a lot of people have big misconceptions over what that means. And in my view of personal branding, it is when your name is dropped in rooms, you're not in. and you're recommended for opportunities that other people haven't heard of yet because you've done a stellar job shaping your narrative and communicating your value to the people around you. A lot of people associate it with being an influencer or celebrity. It doesn't have to be. And in On Brand, I really balance that between how you show up in real life. Like, do you show up into a meeting and carry weight in a room? Do people understand your value? And how are you showing up, like on LinkedIn, for example? So why this book now? Because our world has changed, and you know better than anyone, how you show up in any medium, on Zoom, here, on a podcast, in a meeting, online. You have to be able to control your narrative, no matter the medium. And it's gotten harder. It's gotten way harder for people to connect and actually understand what you do.
Skot Waldron:
So how does this apply? Let's just set a premise here for leaders or people part of teams or people that work in an office together, or maybe you're out there trying to pitch something to a client or to a customer or partner or something. How does that play into the intercultural dynamics of who we are at work?
Aliza Licht:
I love that question. So my keynote is actually how to establish your personal brand at work to drive success. Because as much as we can talk about entrepreneurship, a lot of people are still working in corporate and need to understand why their personal brand matters within a corporate org. And I think my favorite thing to focus on with that is really the idea of social capital, right? Are you good to work with? Do people think that? Do people know the value that you add? on any single team. And especially when we think about big orgs where there's a lot of internal mobility and opportunities, maybe a parent company that has multiple brands underneath, the more social capital you earn cross-functionally, the more opportunities there are for people to not only just get promoted, but to actually be considered for opportunities, like I said before, that other people haven't heard of yet. So how do you work? to shape that narrative. And I think the big question that every single person needs to ask themselves is, what do they wanna be known for in whatever circles they travel in, they work in? Because you need to understand how you're showing up. And unfortunately, self-reflection is not really the litmus test, right? It's when self-reflection matches public perception. That's when you know you've got it right.
Skot Waldron:
Hmm. Yes. The internal, the external and how they map up to each other. And I talk about this too. Um, it's interesting because I'm like, you know, I don't think anybody goes to, to Google to write a review on, uh, you know, for Chick-fil-A, for example. On their logo, like you don't see Google reviews on their logos, you know, or,
Aliza Licht:
Alright.
Skot Waldron:
you know, you, you don't necessarily see on, uh, you know, any kind of review platform about individuals or at work or whatever, where it's like, yeah, I don't really like their, their color palettes. Not very cool. You know, it's like, it's always about their experience, about the people they work with, about the, the culture that's developed there and about the atmosphere and that is the impact of what brand can have, um, you know,
Aliza Licht:
Exactly.
Skot Waldron:
people's individuals, uh, walking around every day, it's these perceptions that we have of each
Aliza Licht:
Exactly.
Skot Waldron:
other.
Aliza Licht:
And let's face it, repetition is reputation, right? So even if we're talking on the level of how you work, if you are that person that's always impossible to get a response from, you become branded as such.
Skot Waldron:
Yes, you do. You get branded that way. It's like, it's, it's Scott is the kind of guy who does this type of stuff. Scott's the kind of guy who comes to meetings, never prepared. Scott's the kind of guy that doesn't really listen to me, you know, and, and it's not what I say I am, but what other people are saying that I
Aliza Licht:
Exactly.
Skot Waldron:
am. Yeah.
Aliza Licht:
Yes.
Skot Waldron:
Um, so talk about this perception or the, not the perception, the persona you built. at DKNY. So you come from the fashion industry, you were there for a long time and were very engaged in brand building and marketing and other things there. So DKNY, you start off the book setting the premise with this example. So tell
Aliza Licht:
Yes.
Skot Waldron:
us a story.
Aliza Licht:
So yeah, so I'm the first case study. I grew up in fashion in corporate structure in traditional public relations. And I actually posted this on Instagram today, because I think it's really important when you've been in your role for a long time to really push yourself to continuously innovate in that role. Because as you get more expensive, you need to really prove your worth even more. We were sitting around a marketing meeting in 2009 and it's shocking to me, we're at 2023, how this is still relevant, but it really is one of the first examples in social media for fashion. We're sitting at our marketing meeting thinking about how we would join Twitter and Donna Karan is a person, but also a brand. And my concern as a publicist was that, if the Twitter handles Donna Karan, people will assume she's speaking. So I was like, you know what? why can't we take a cue from Gossip Girl and make this anonymous character that we can funnel the brand through? And we can give people a fly on the wall view into the world of Donna Karan through the lens of PR. So we called her DKNYPR girl, and our legal team was like, great idea, only one person can have the login, Aliza, you're gonna tweet. And I was like, okay, I had no idea what that meant. Like I had never done it, obviously. So. What happened was this persona was kept anonymous. We all agreed that it was not about who it was. It was really about the idea. So DKWPR Girl started May 2009 and gained traction really quickly. And because I immersed myself in the platform and quite frankly became addicted to it, what I also realized really quickly is that it's not about selling anything at all on social media. It's really about telling a great story. Because anytime I was pushing product, Eh, fell flat. If I was giving people a window into what it's like to dress people for the Oscars, now that is what people wanted to hear. So it grew and grew and grew and grew. It was anonymous for almost two years, which is crazy. I mean, who keeps a secret for almost two years? And then we finally decided to reveal the person behind the Twitter handle. And by that point, it had grown to other platforms too. Don't forget Instagram didn't come on the scene till 2011 or 2010. I think 2011 actually. And... That generated over 230 million media impressions of news and led to a book deal for me, which is my first book, Leave Your Mark, which is a career mentorship. I think of it as the devil wears Prada meets career advice. So fast forward to 2023, like Taylor Lorenz, who I'm sure you know, has a book coming out all about the history of, you know, influence. DQIPR Girl is credited as being one of the first examples of fashion influence online. So I'm proud of that. I can't believe it. It wasn't a plan, but this is how we ended up.
Skot Waldron:
Interesting. And how did, why did you start the book that way?
Aliza Licht:
because, and thank you for asking, I was there for 17 years, I was this character for six years. It became my entire identity. And one of the concepts that I talk about in both books is this idea of not suffering from last name syndrome, which means don't make your company your identity. Build equity in your own name. So make how you identify. You're a marketer, you're a journalist, you're a digital strategist, whatever you are. And you can of course be proud of where you do it. But when people work in corporate a long time, they do tend to fall into this trap of becoming Aliza from DKNY, which I was. Which is great, but then what happens when you leave? So I left the company in 2015 with my new book, Leave Your Mark. And I was like, well now what? So I had to rebrand my whole self because I didn't want to be a publicist anymore. So on-brand begins with the journey of how I actually did that because how do you change the way people think about you when the internet tells an entirely different story or your entire industry knows you one way? You have to shape that narrative and you have to communicate it. So that is how on-brand starts.
Skot Waldron:
Hmm, that's good. I think a lot of us, and I'll even speak for some of my clients or so many other people I've worked with in the past, where they have been at a job for 15, 20 years, and maybe a thing called COVID happens, and they get laid off, and then they're like, I don't even know how to interview. Like last time I interviewed, I faxed people my resume, and like, That's, I just got a job or whatever. And now they have to learn how to go in and talk about themselves again. And some people don't feel comfortable talking about themselves. People don't understand necessarily have never really thought about the things that they are, who they are, what they bring to the table in order to sell themselves as somebody else. Um, so you had to do that because you were this thing and then you had to pivot to become this other thing. What was the thing that was for you? that made that much easier? What was the thing that stuck with you that was like central to you being able to rebrand who you were?
Aliza Licht:
All such great questions. So I think it starts with changing the way you view yourself. Like you have to believe it first. You have to believe I was a publicist by definition on my resume. However, I had done so much marketing. It wasn't in my job title. It wasn't in my job description, but I, and I had built this digital platform. Right. So even though that wasn't even what I was hired to do, I knew that I had the chops for. And when you think about all your capabilities, you probably have absorbed a lot more than even like, quote unquote, your job, right? So the question becomes, how do you make other people understand that? And what I did was really first thought through, what do I wanna do, what do I not wanna do? And how do I make myself the client, really, is what it was. And be able to make sure that I'm arming people in my network. with the information on what I'm doing now. And that goes back to what you said before, which is you do have to say this. You do have to get uncomfortable. You do have to put yourself out there because you know, as a marketer, if you're not shaping your narrative, someone else is happy to make up their own version of your story. So why not be proactive about it?
Skot Waldron:
So tell me, I like this idea of you made yourself the client. Tell me about that perspective, that mindset shift. What does that do?
Aliza Licht:
This is uncomfortable work. Thinking about, on brand is like a journey in self-reflection, right? So there's all these exercises in the book I call mental gymnastics, where you have to take a deep dive into yourself, starting with what is your belief system? How do you think about your own personal brand guardrails? I think in terms of things that I should speak about, things that I should leave for other people to speak about. So it starts with understanding that this is not comfortable, no one really wants to do this, but it is the responsibility of every person to do this because people that think they can opt out of personal branding, like you already have some version of a personal brand, right? It starts with what makes you you. So I really think that the idea of figuring out a way to get comfortable talking about yourself, is how it all starts. Wait, did I answer your question correctly? What was your question again, Scott?
Skot Waldron:
Well, just the mind shift of,
Aliza Licht:
Yes.
Skot Waldron:
yeah, of thinking about making yourself the client. What
Aliza Licht:
Yes.
Skot Waldron:
does that do and what's
Aliza Licht:
So,
Skot Waldron:
that entail?
Aliza Licht:
so thank you. So the mind shift of making yourself the client is it's much easier to market somebody else or a product or anything else really, right? So if you think of everything you're doing, even in third person, right? If you wrote a fake press release for yourself to announce, you know, this new shift or your new business or whatever you're doing, even as an exercise to get the narrative down pat, it's much easier to say, pronouns than it is to speak in first person because you start to feel uncomfortable. So these are just exercises and ways to get yourself comfortable to like read about yourself in a new way and then be able to articulate to the people around you.
Skot Waldron:
Hmm. I like that. I never thought of it that way. I do an exercise with, with individuals at times and I do the semi leadership coaching too. I'm developing what we call their leadership brand, but it's. You know, writing your obituary. Do you ever do that exercise with people?
Aliza Licht:
Well, I haven't done that one. I don't wanna, it's
Skot Waldron:
that
Aliza Licht:
a little
Skot Waldron:
it's been
Aliza Licht:
morbid.
Skot Waldron:
so people I had one person that was like, I'm not doing that it's too morbid. And I was
Aliza Licht:
Yeah,
Skot Waldron:
like,
Aliza Licht:
it's freaky.
Skot Waldron:
Okay, fair enough. But it was it's really interesting because a lot of people are like, Well, I'm really great at spreadsheets. Like I am so good at, you know, coming up with and I'm just like, nobody's gonna care about you being good at spreadsheets. It's not your brand. Like, I think that's an element of what you do. But when you think big picture, like What are people going to say about you at your funeral? Like write
Aliza Licht:
Right.
Skot Waldron:
your obituary and kind of put that, but that is, goes into what you're saying, if I have people do that, it's writing it in third person, which is something that they can think outside of themselves,
Aliza Licht:
Exactly.
Skot Waldron:
um, a little bit more about. So I love that perspective. I've never thought about what you said.
Aliza Licht:
So obituaries one way, I think as a, you know, former publicist, I think in terms of headline, like if you are writing your press release, what is the headline?
Skot Waldron:
Okay. I like it. Write your own press release. So that's a good exercise. Um, or do you just have them write the headline? Do you have them write the press release or the headline or both?
Aliza Licht:
I think writing the press release is actually really helpful because it makes you understand what's important to you. And then when you hone in on what's important, then it becomes the question of examining all your social media bios across channels and making sure they are reflective of what you want to be known for. Because a lot of times people make the mistake of listing things out of order, prioritizing aspects of themselves that... they shouldn't be leading with because it's not the most important thing someone needs to know about you.
Skot Waldron:
Okay, so by taking control, taking, doing some of these exercises, right? I'm being, I'm being intentional. I'm starting to shape my own narrative, my own story. Uh, and you said it earlier too, cause if I don't do it, somebody else will. It already exists. My brand is out there, whether I'm in control of it or not. Cause people have. We, we, we use the word brand because that's who we are, but people have perceptions of us. They have opinions of us. Regardless because of interactions that we've had every single person we've interacted with in some way, shape or form for, whether it be for one minute or for, you know, our entire lifetime has an impression of us. And so we think about that narrative of somebody else shaping it for us. How do we put that into context of. You know, what we do every day, what elaborate on this whole idea of other people shaping our story if we don't do it.
Aliza Licht:
Well, I think it actually goes back to workplace culture right now, right? So many people are remote. And when you are remote, you can become invisible. And if you're, cause you're not in front of people anymore. So the idea, all of this to me is in service of whatever your North Star goal is and the idea of being even extra proactive in this journey of, of self reflection and shaping your narrative. and really working on those communication skills, not just like this, but like via email, like how are you showing up in any single medium? If you don't work at that, people will have no impression of you. It's like you don't exist. So when we think about people who are looking to get promoted or looking to get clients or looking to get new investors, people buy into people, right? You know, you will go above and beyond for someone that you believe in as a... A lot of people have the same skills on paper. So this is really about setting yourself apart and making people understand why you're great at what you do and why they should work with you.
Skot Waldron:
people have a hard time with that differentiation or that I don't know what makes me special or, you know, people would be like, well, I don't know, anybody can really do what I can, you know? And so they kind of look at you with blank stares. I mean, how do you, how do you talk about that?
Aliza Licht:
So in the mental gymnastics exercise in on brand for this, two easy examples would be, if I said to you right now, Scott, give me three adjectives to describe yourself professionally. How do you think about yourself? You probably would come up with adjectives. But if you ask the same question to people you work with, would they? Maybe. Maybe they wouldn't. Maybe they would surprise you and come up with other adjectives that you'd be like, wow, I didn't know that about myself. Secondary question is like, what do people come to you for? Like, what is your superpower? You may have an answer to that. It's probably not spreadsheets, but is that how people view you? Do they believe that is your superpower? So the question becomes, how do you make sure people know this about you? And that's when the communication comes in, because, you know, Dory Clark is one of the experts in my book and she says it best. Like, no one's thinking about you. Like literally no one. If you are not communicating over and over again, you are missing an opportunity because everyone's just in their own world. Everyone's immersed in their own stuff. So even if you were talking about launching something like a book, right? I could say to myself, of course everybody knows I launched a book. I've posted it. No, people maybe saw that, maybe not, depending on the algorithm that day. So you have to repeat messages in different and interesting ways. over and over again for people to actually retain that knowledge. And that goes for people too.
Skot Waldron:
Okay, really good. Um, Dory has some awesome stuff. She says, by
Aliza Licht:
Awesome.
Skot Waldron:
the way, it's so good. So good. Um, so. Some people that I've talked to will say, I don't like talking about myself.
Aliza Licht:
Hmm
Skot Waldron:
You know, they're kind of like this, you know, some people are like, I'll talk about myself all day. And then, but there's the other spectrum, which I would say is a majority of the people that are probably kind of in the little like the, yeah, I don't wanna boast. I don't wanna look arrogant. I don't wanna look like I'm flaunting myself all over the place. Is there are there tricks to doing this in graceful ways that I don't
Aliza Licht:
Yes.
Skot Waldron:
look like a pompous jerk all the time Like how do we do that?
Aliza Licht:
And I love that you use the word graceful. So I think about it as strategic and elegant communication. So first and foremost, you need to package it within something bigger than yourself. So no, I am not advocating that people go around bragging about themselves all day. That's not what this book says. So for me, I came up with this ratio for every one time I'm sharing a win. I proactively go out and try to amplify five other people in my network and help them get across what they're achieving. I have something called Leaving Their Mark List, which I do every two weeks on LinkedIn, where I go through my timelines of all the wins that people are sharing in my network. I gather them up and then I share them out to my network on behalf of everybody else. Because this has to be a collaborative effort. In on brand, I talk about the idea like if you're introverted and you would rather die than talk about yourself. I get it But there are other ways to actually still convey your value So I always think it's great when people use what I like to call the whisper network Yeah at work and they say to a call a trusted colleague like hey I really want my manager to know I did this thing but like I feel super uncomfortable talking about it like in our next team meeting Can you maybe share that I did this thing? And if there's something you want people to know, tell me and I'll amplify it for you. So you can negotiate those things behind the scenes and then not be the one to have to talk about yourself. You could also proactively put it into a deck, right? What were your achievements this quarter? You don't have to wait for a quarterly review or an annual review to actually give an update to your manager on the great stuff that you're doing. That's in written form. So it doesn't have to always be a post on LinkedIn. It can be in other ways, but again, the strategy where you're waiting for people to notice that you're good at what you do is not a strategy. It doesn't work.
Skot Waldron:
That's so good. There are a lot of leaders that all coach that are complaining that they don't feel heard, they don't feel noticed, they don't feel recognized. And, and it goes back to that thing. You said it's like, you know, people aren't thinking about you all the time. You know, it's there's other things going on and you have to make yourself known. And I love the strategies that you're talking about. How can they do that if they don't feel comfortable in a way? doing that. So I think that that's really, really valuable. So thanks, thanks for sharing that. And this whole one win and five amplifies is so cool. Like I love that idea. That's so, so good. Um, what,
Aliza Licht:
And you know...
Skot Waldron:
what's in the reception on, on that side from, from the people that you're amplifying as well as some of your audience and for yourself personally, what does that do?
Aliza Licht:
I think that, well, for leaving their Mark list, I think what's special about it is no one knows that they're on it until they see it. So the idea of, you know, you're posting something exciting that happened to you on LinkedIn and you're hoping your network sees it. But it's really nice to be recognized as sort of, not to say that I'm like the most important person on LinkedIn, clearly not. But I think the Leave Your Mark brand, which is my first book and the podcast, is really has a cache to it where it's really about helping people rise together. So if you make this list, people feel good about being in the company of other impressive people who are also recognized on this list. And I think it's just nice when people are like, oh, my God, like she saw my post or someone else noticed this or and actually shared it. It makes me feel good, honestly. Like, I enjoy doing it. And I think if we can all help each other rise, I mean, that's a pretty great thing to be able to do.
Skot Waldron:
Okay, complete this sentence for me. It's the first time I'm doing
Aliza Licht:
Mm.
Skot Waldron:
this on this show, so
Aliza Licht:
Ooh,
Skot Waldron:
congratulations.
Aliza Licht:
oh wow.
Skot Waldron:
I just thought it was, okay. So think about, we would be crazy not to. So people, say the listeners, right? My listeners would be crazy not to what?
Aliza Licht:
Your listeners would be crazy not to go through the journey of rediscovering themselves in on-brand.
Skot Waldron:
Okay, and this goes for people that are super secure in their job. Maybe they're not looking for another job or maybe they're content with who they are in some way, shape, or form. So if I am content, why should I rediscover?
Aliza Licht:
No one is secure in their job. Fun fact. No one. Because anyone who feels like they can do their job with their eyes closed, they've been there a long time, they've got this down pat, there is a price tag on their head. And the minute business goes south, that is the first thing that people start looking at. So not to be morbid or negative, but I think every person who thinks of every day as day one is so much better off. And... being securing your job is great, but there's something every single one of us can learn every single day. Like threads now, we're all discovering a new platform together, like in real time. It's like 2009 again, basically. You can't just sit back and be like, oh, that's not for me, or AI, no, I'm not gonna get involved in AI. Like, no, you can't stop the future. So when we say like you're securing your job, your job is changing constantly. So if you're not changing with it, You're gonna be left in the dust.
Skot Waldron:
Amen. So rediscovering myself in the process of that, it helps me continue to evolve. I'm not stagnant. I'm growing. I'm progressing. I'm moving. And that's what we're talking about. Continual
Aliza Licht:
Yeah,
Skot Waldron:
progression. We thought.
Aliza Licht:
or maybe you want to rebrand.
Skot Waldron:
Maybe you
Aliza Licht:
You
Skot Waldron:
do.
Aliza Licht:
know, maybe
Skot Waldron:
Yeah.
Aliza Licht:
you do, maybe you do
Skot Waldron:
Maybe
Aliza Licht:
not
Skot Waldron:
that
Aliza Licht:
completely.
Skot Waldron:
perception isn't what you want it to be. So,
Aliza Licht:
Exactly.
Skot Waldron:
um, taking control of the narrative as you would say is, is super critical. So I'm super cool. Like I love, I love the idea of your book. I love the idea of where you're coming from. I think that it's needed in the world. I think one of the problems that I think you and I deal with at times when, when work with individuals and I don't do this as much anymore. Obviously you're on the forefront of this whole idea, but it's the creating awareness that this is what people need to do. Some people just don't understand that this is what they're doing. They're just kind of reacting to the negative consequences or their initial reality without understanding what they need to do. Um, So I think this podcast is a way for them to be aware of, oh, maybe this is something that I need and maybe this book can help. I mean, I love that you put some exercises in it, et cetera. And where can people pick that up if they want to get ahold of it?
Aliza Licht:
anywhere, Amazon, Barnes and Noble, Bookshop, my website's alizalick.com. I'm on all the socials. You can reach out and say hi. But I just want to add to your very smart comment just now, you know, I think that people have aspirations greater than where they are today, no matter what. Like I think most people... have some image in their head of like, oh, one day maybe I can get to that place. If you don't do the work to improve yourself and to actually think about how you're showing up in all the mediums, I don't know how you're gonna get to that place without actually putting in some time.
Skot Waldron:
One day, maybe. That's good. Keep dreaming.
Aliza Licht:
Thank you.
Skot Waldron:
That's what's great about this. Well, thank you so much. And if,
Aliza Licht:
Thank you!
Skot Waldron:
so people can get in touch with you on the networks, on all the social stuff, that's good. Your website's there. People can connect with you there. Super grateful for you. If I hear that you also speak, yeah,
Aliza Licht:
I
Skot Waldron:
you
Aliza Licht:
do. I've been doing
Skot Waldron:
get some
Aliza Licht:
a lot
Skot Waldron:
stuff
Aliza Licht:
of
Skot Waldron:
out there.
Aliza Licht:
corporate.
Skot Waldron:
People wanna
Aliza Licht:
Thank
Skot Waldron:
connect
Aliza Licht:
you for
Skot Waldron:
with you
Aliza Licht:
mentioning
Skot Waldron:
there.
Aliza Licht:
that. Yeah, thank you. I've been really going into companies and really talking to employees about how they can think about their personal brands at work to drive success. So I've been to Google and Amazon and different banks and different luxury groups. And I think that the balance of keeping it between social and in real life makes people more comfortable because not everyone is active on social media, not everyone wants to be on social media. So yes, so thank you for asking that. That is definitely something I'm really excited.
Skot Waldron:
Cool. Well, thanks, Lisa. It's so good
Aliza Licht:
Thank
Skot Waldron:
talking
Aliza Licht:
you
Skot Waldron:
to you. I've been looking
Aliza Licht:
Scott,
Skot Waldron:
forward
Aliza Licht:
you
Skot Waldron:
to
Aliza Licht:
asked
Skot Waldron:
this.
Aliza Licht:
amazing questions. Thank you so much.
Skot Waldron:
Well, thank you. Scott's the kind of guy who asks amazing questions. So I like that. I like that. I'm not going to try to shift
Aliza Licht:
Yes.
Skot Waldron:
that
Aliza Licht:
That's
Skot Waldron:
brand
Aliza Licht:
in
Skot Waldron:
too
Aliza Licht:
your
Skot Waldron:
much.
Aliza Licht:
obituary.
Skot Waldron:
Yeah, that's right. That's it. That's my obituary. Scott asks great questions. Okay. You know, I'll go down
Aliza Licht:
take
Skot Waldron:
that
Aliza Licht:
it.
Skot Waldron:
way. All right.
Aliza Licht:
Thank
Skot Waldron:
Thank
Aliza Licht:
you so
Skot Waldron:
you.
Aliza Licht:
much. Okay.
