[Radio Interview] Transforming Team Communication
I was recently on Al Simon’s Show on Business RadioX to talk about company culture (or what I call internal branding). We spoke about: What branding is and what is isn’t The importance of creating a strong brand both internally and externally Company culture and how it aligns with your brand Al Simon: […]
You Must Understand These 3 Principles to Build an Effective Brand
There are three core principles you need to understanding to build an effective brand position. In this video, I’ll tell you what they are and what happens if any of them are missing. Click the video below to watch. Brand building is not all about throwing money at advertising or creating a new logo. It’s about […]
Do You Want More High-Quality Online Reviews?
If you rely on Google, Facebook, Yelp, or a hundred other review sites to help generate foot traffic, or online traffic, reviews are important. A few bad reviews can be the difference between you getting that business, or someone else. Most of the time, platforms will alert you when a review comes in. Sometimes, we’re […]
[Radio Interview] Is Branding Still a Thing?
I was recently on Business RadioX to talk about branding. I know, imagine that!? We spoke about: Why I spell my name “Skot” (this is by far the most important thing we covered! Ha!) Branding misconceptions by small businesses What role does design play in branding? Branding a company vs. branding an individual Why I’m […]
They Killed the Funnel. Now, They Want You To Grow Better.”
HubSpot had a funeral for the funnel. I guess you’d call it a funnel-ral? Yeah, I know. Good one. Inbound is the annual conference put on every year in the beautiful city of Boston by our friends at HubSpot. First off, they put on a rockin’ show. There are people everywhere, vendors galore, delicious food […]
Do you have #BrandingProblems?
First of all, branding is not your logo. Branding is much bigger than that and represents much more. I always tell people branding is what people say about you when you’re not around. Plain and simple. Now, how do you know if you have a branding problem? You spend an excessive amount of time validating […]
Would You Rather…
Would you rather have an amazing brand that everyone trusts and horrible marketing that drives zero leads, or have amazing marketing that drives a ton of leads but a horrible brand that no one trusts? For me, this is a tough one. It’s ridiculous to think that either one are ok. Of course, we want people to […]
How to Love Your Wife More… or Your Customers. Ok, Both.
I was in a church meeting where we were having a round table discussion about what we could do to increase the love we have for our wives. Those who have been students of mine, or who have read previous blog posts know I love relating branding in business to the relationships we have during this […]
5 Things I’ve Learned About Branding & Marketing Over The Past 17 Years
Whether you’ve been in the industry for a year or a decade, there are things that seem to be constant in the world of branding and marketing. While I realize that everyone has their “thing,” this is my list of “things” I hope I embody, and the essential advice I would pass on to people […]