How Do You Measure The ROI of Your Social Media Efforts?
You’ve heard time and time again you need to be on social media. The problem is you don’t know if it’s working. Sometimes you get some “likes” and sometimes you don’t. Join the club. As business owners or marketers, we have so many irons in the fire. How much is your time worth? How much […]
Your Social Media Strategy is begging you to shut up and listen
As business owners, we would never think about launching a new business or a new product without first doing market research (hopefully). So, why are we so quick to launch a Facebook page, start blasting tweets, or put cool filters on our Instagram photos when in reality we do not understand who we are talking […]