Marketing is the big umbrella that everything else used to generate awareness and sales for your brand falls under. Content, PR, website, brochures, personas, SEO, emails, trade shows, advertising, social media, design, branding, etc.
Our friends over at HubSpot define marketing this way:
Marketing is the process of getting consumers interested in your company’s product or service. This happens through market research, analysis, and a solid understanding of your ideal consumer’s wants and needs. Marketing pertains to all aspects of a business, including product development, distribution methods, sales, and advertising.
So, how do you know if you have a marketing problem?
- No one knows you exist.
- You aren't reaching enough people or the right people.
- Your messaging changes by the day.
- Your target market is not well defined.
- Your materials are outdated.
- Your reputation management is failing.
- You have problems attracting new people.
- You have problems retaining customers.
- You aren't converting visitors into QUALIFIED leads.
- You don't track or measure performance on any level.
- You don't have testimonials, reviews, or referrals.
- You're struggling to keep up with the trend.
- You blend into the crowd and just become part of the noise.
- You're about to go out of business.
If any of this sounds like you, then you have #marketingproblems and we should talk. Click the image below to schedule a call. I'd love to hear what you have going on!
In addition to the clients we have served for many years, and continue to serve, I've started consulting (mentoring) small businesses in need of some direction. I own a small business. I get it. I want to empower the "little fish with big dreams" to define their brands, clarify their message, and bring more structure to their brand and marketing programs.
How healthy is your brand? Take this free 20-question survey to find out.