Unlocking Self Marketing With Ben Albert


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Episode Overview:

"Unlocking Self Marketing" authored by Ben Albert is a compelling resource that demystifies the art of self-marketing, offering a comprehensive blueprint for individuals keen on establishing their personal brand and maximizing their visibility in the digital landscape. Albert, drawing from his extensive experience in marketing and entrepreneurship, delivers a strategic framework that encompasses leveraging social media, crafting engaging content, and cultivating a unique brand identity. Through a blend of actionable insights, case studies, and practical tips, Albert empowers readers to harness the power of self-promotion, guiding them in building an authentic online presence, expanding their network, and effectively communicating their value proposition. This book serves as a valuable roadmap for individuals aspiring to elevate their personal brand, amplify their influence, and stand out in a competitive market.

Additional Resources:

* Website

Skot Waldron (00:01.197)
Here we go, Ben. You ready? Let's do it. Okay, man, this is.

Ben Albert (00:03.414)
Yeah, rock and roll.

Skot Waldron (00:09.709)
I come from a lot from brand strategy background, did that a lot in my career. I don't do as much of it now as I used to as far as external marketing is concerned. You live and breathe in that space and I want us to kind of meet back in the middle. Like I wanna go back out that space. I want you to come into the space of leadership, of thought leadership, of personal brand development.

Ben Albert (00:30.638)

Skot Waldron (00:34.529)
I work with leaders a lot in developing their personal brand as far as leadership is concerned and who they are. But I want to get some interesting tips from you about how do you use that in the external world and how does that work with the internal world? So help me help me bridge that gap between what you do now and where we can go with the show.

Ben Albert (00:54.742)
That'll be fun. And you're already a pro at this, but I sometimes joke that I'd rather be different than better. Um, and so a lot of my tips and tricks and just my opinions are a little out of left field, so maybe I'll bring something we haven't heard about before.

Skot Waldron (01:11.653)
Good left field is awesome. Cause, uh, I'm, I love left field. Let's just explore it. Let's explore it. So, um, give us some, give us some background on you real quick. What's your story. Give us a scoop.

Ben Albert (01:13.399)

Ben Albert (01:18.155)
Yes, sir.

Ben Albert (01:26.762)
Yeah. I mean, the short scoop is 2020 COVID hit. We all know what happened there. I was a sales executive for a marketing firm. I got let go. The end of the day, we are doing video production all across the state. So no travel, no in-person, no video, no fulfillment, chargebacks, no sales. Uh, no animosity on my part. I would have let myself go. I was, it was a tough position for the company. So I was in a dark.

place, we don't have to go into that darkness right now, but out of that dark place, started Balbert marketing. Um, first ever time started my own firm and ultimately was able to replace my sales executive income in just about a year by utilizing some of the stuff we're going to talk about today, whether it's podcasting, thought leadership, networking, marketing, I was able to take everything I learned from

the music industry and then the corporate world and then just reading hit rock bottom during the pandemic, but then was able to create my own kind of skill stack, replace my income in a year and now have been rock and roll in the next couple of ones. So I'm humbled to be here. It's not as easy as it sounds, but you know, if we put in the work, we can accomplish huge things.

Skot Waldron (02:45.925)
So you're not going to help me get abs in 15 minutes kind of thing. Like you're saying this takes work.

Ben Albert (02:52.746)
Yeah, it's gonna take 15 minutes, but it's gonna take 15 minutes a day for 100 days.

Skot Waldron (02:58.261)
Okay. Oh, I got to do it over and over again. Oh, I get it.

Ben Albert (03:03.178)
Yeah, I mean, success rewards repetition. You're never going to get it just do it at once.

Skot Waldron (03:10.829)
All right, fair enough, fair enough. I get you. Um, once an underdog, now a successful entrepreneur. You have that written in your bio. Um, the underdog, talk to me about your underdog story. Where'd that come from?

Ben Albert (03:27.69)
Yeah. I mean, I was, again, I was let go, um, without going way deep into the backstory, I, I had a drinking problem. Um, I was unemployed and it was the middle of a pandemic and I had never started a business in my life. I mean, I guess I had a side hustle. I was a promoter, um, for bands and musicians and venues well before I even knew what marketing was starting back in high school.

I was handing out flyers, I was setting up MySpace pages, selling merchandise. Then I grandfathered into actually being a marketer and on the side, I would do promotion for bands. So other than a little promotional experience and corporate experience, I didn't know how to run a business. I didn't know. And I'm an entrepreneur in this regard, but this is any place in our careers. I didn't know.

how to be successful. I didn't have the perfect template. But really all I did is start surrounding myself with the right mentors, the right peers, the right information to help me kind of skip the line and get there quicker. So it was an underdog story in the fact that it's not like I had planned my exit. It's not like I had planned my business. It's not like I even wanted to start a business six months prior.

I was happy with where I was. Um, but again, by learning by the right people, by starting to create content, ultimately, all I was doing was documenting my experience by documenting my learning experience, built a personal brand, built thought leadership, was able to obtain a few clients. A few led to a few more, few more led to upselling those current clients. And now I have a business. Um, I like to simplify it.

There's a lot involved. Um, but again, you know, abs 15 minutes a day, a hundred days. It's it's learning something new. It's I actually did this math the other day. I know we're all over the place, Scott, but I think it's interesting. There's, um, 1,450 minutes in a day, 1,450, which means 1% of your day is 14 and a half minutes. So

Ben Albert (05:50.466)
15 minutes in a day is a 1% incremental change. Now imagine what happens with the compound interest in any regard. If you just make a 15 minute change in your day, you do one thing for 15 minutes, even better in my case, it was drinking. In my case, it was binging Netflix, things like that. You do 15 minutes of a positive thing, and then you subtract 15 minutes of a negative thing.

You just made a 2% difference. It took you 30 minutes. And then in a year, you're in a way different spot than you imagined you'd be if you had stuck to the current plan.

Skot Waldron (06:29.649)
That's amazing. When you think about that, I didn't think about the 14.5 minutes thing, you know, 14 and a half minutes thing. I think that's fascinating. That's interesting. And we sit there and we go 1% of my day. Could I spend 1% of my day doing something? Can I find 14.5 minutes in my day to focus on something intentionally to become better at that thing? Probably could.

Ben Albert (06:53.838)
I hope so.

Skot Waldron (07:00.165)
Probably could. I think most of us live our lives a bit accidentally and things just happen to us and we just kind of roll with the punches and we go, where did the day go? Oh, day's over already, you know? And then we kind of just go to bed and do the next day the same thing. So I think that's interesting to think about. So what, so are we all kind of underdogs? Oh, okay, go ahead.

Ben Albert (07:21.519)
And I want to give a cool example to Scott. We're, we're all underdog. Well, here's the thing where, where everyone's an underdog from the person they can be the person they're becoming. One of my biggest fears is meeting myself 20 years down the road and like. Having shame and pity for how poor my decisions were and not being able to recognize that person. So let's say like I'm a leader on a team.

Do I want to be the leader that the team is advocates for? Let's go back to the 14 and a half minutes, the 15 minutes a day. That's 15 minutes to meet with one person every single day. How often do we meet with our team members? Probably we should be meeting with them more, but everybody's schedule is different. What if we just incorporated 15 additional minutes to have meaningful training, inspiration, whatever is required with one member a day.

What's going to happen at the end of the year? Do you think our team's going to operate better? I think so. And, and we had talked about content and marketing. What if we're just incorporating 15 minutes a day to start posting on social media and create a personal brand. What's going to happen in a year, three years, five years, it's so tiny, but it compounds is such a huge thing. And I just wanted to hammer that down.

Skot Waldron (08:42.737)
I dig it. I dig it. I like that idea that we are all underdogs, um, compared to that person that we could be that potential that we all have inside of us. And I say, I always tell people that it's not about becoming great, but unlocking that greatness that's already in there. Like it's in there. Right. It's about, it's just about having about unlocking what that is. It's caged in right now. Let's like, let it go. Um, and I think that when you're talking about this, I think that's important.

Ben Albert (08:46.997)

Skot Waldron (09:12.065)
It's that intentional behavior. It's, it may be seem monotonous at times for some individuals and it does take discipline, um, but it's rewarding at the end, uh, that when you see yourself on that other end, you see all of a sudden that you do have the six pack after, you know, after a year of doing 15 minute abs every day and, you know, it pays off. And then, uh, you know, you, you achieve the transformation you've been looking for. Now you're at the beach.

And you're getting checked out, you know, I don't know by who, but whoever is checking you out and then, you know, you feel it, you feel you, you could be checking yourself out. That's it. You know? Um, and you are somebody. Ben, you are somebody. Um, okay. So talk to me a little bit more about this. We let's go down this whole of understanding your thought leadership of.

Ben Albert (09:46.83)

checking yourself out sometimes.

Skot Waldron (10:08.997)
What do we do to help market ourselves as leaders, as people in the space that, um, why would I even want to do this in the first place? Let's get down to that. Let's talk about why I would want to be that thought leader. Why do I want to be intentional with what I'm communicating out to the world?

Ben Albert (10:20.013)

Ben Albert (10:27.614)
Yeah. Um, everyone's wise going to look different. Um, but imagine the person you were six months ago and how you could have helped them. Imagine the person you're trying to become. At the end of the day, I think it's a duty and a service to humanity and the people around us. If we share our wisdom with one another.

You know, if I'm trying to get to the next level, I'm going to learn from someone who's at that level. If I am trying to help someone get to my level, all you got to do is start creating information and content for someone six weeks behind you, six months behind you. And what, why do we do it? One, ultimately, because it feels good to help people. Everyone's why is different. Um, but for me specifically, like super specifically.

drives revenue for my business. Like if people know, like, and trust me, if people are talking about me, I like to simplify, it's Jeff Bezos, but I rephrase it my way. He basically said, personal branding is what people say about you behind your back. It's what people, your brand is what people say about you behind your back. Are you kind, compassionate, hardworking? Do you deliver results? Are you accountable? Are you consistent?

I want people to say all those things about me. Ben is kind, compassionate, hardworking. He's consistent. He helps me grow my business. And if people are talking about me in a positive way, don't you think that's going to help me gain revenue in my business? Don't you think that's going to make me feel better about myself and my career? Don't you think that's going to help your team members jump on board? So why do any of this? Well, it's let's be selfish for a second. I mean, it helps us in our careers.

100% helps us in our careers. And when you're selfless, once you understand a concept, once you have wisdom, once you have that cheat code to help someone unlock something. Now granted, you already mentioned it. They might already have the unlock within themselves. It might just be your role to help bring it out of them. Once you help someone, doesn't that create a ripple that just makes the world a better place at the core? And.

Ben Albert (12:49.638)
What's the point in this life if we don't get to help people and make the world a better place? So whether you want to be selfish, selfless, whether you want revenue, whether you want confidence, just the journey of growing yourself and helping others while doing it is probably the most fulfilling thing I can imagine. And it makes clients want to work with you. It makes companies want to hire you. It actually allows, if I've got a big old personal brand,

The CEO of the company is going to want to move me up in leadership because they know that they can leverage, you know, team members, ambassadors, their brands to bring in more goodwill to the company. So it, it hurts. It, it's positive in every single scenario of life, thought leadership, personal branding, it can't hurt. The only thing it can hurt is if it's a negative thing. The only thing that can hurt is if it's negative.

Skot Waldron (13:44.036)

Ben Albert (13:45.742)
And I don't know if I can solve that one in a conversation with you. You know, if, if people don't like you, that's a different problem.

Skot Waldron (13:55.121)
Yeah. It impacts your ability to build, build influence. And, um, one thing I'll, I'll tell people is that, that leadership is power and power is influence. And if I don't have influence, I probably don't have any power, which means I'm probably not a very good leader in, in that sense. And the more influence I am, I can have on other people, the more power that will give me to have influence. And.

become the leader that I want to be. And I can only do that by putting my voice out into the world by being an advocate for people by understanding who they are so that I can, you know, so understand your audience so that I can then cater to them and the way that they need to be catered to and, uh, leverage, leverage that to, to help them. And I think that, uh, that's what we're talking about here. And when we talk about our personal brand.

What are people saying about us when we're not around? It is almost even the phrase of, you know, Ben is the kind of person who does blank, like how do you finish that sentence? How would other people finish that sentence? And if you're not being intentional about getting your voice out into the world, and as you do focusing on podcasting and getting that voice out to the world, if we aren't, we don't have to have a podcast to do that. And I think it's so important that we do.

do that though. So tell me about some practical ways for me to do that. So maybe I don't want to leverage a podcast. So why would I care about anything that you have to say?

Ben Albert (15:36.514)
Sure. Well, what, what do you want? What's the, what's the purpose this in this scenario? So you already have a podcast, so you must find some benefit in it. Yeah.

Skot Waldron (15:46.429)
Oh, I do have a podcast on I, I do. Okay. So let's just say for somebody out there, one of my listeners, they don't have a podcast, maybe they are just in a management position. I'm going to say just, I don't mean just maybe they're in a management position in, in their role. Uh, maybe they're a director, maybe they're a VP of whatever they're doing. All types of people. And they're going, listen, I'm just doing my grind every day. I don't have time to do a podcast. I don't really have any interest to do a podcast. That's not my thing.

Ben Albert (15:53.919)

Ben Albert (15:59.67)

Skot Waldron (16:17.517)
I'm just doing my job. So why, why should they care about what we're talking about?

Ben Albert (16:25.13)
Maybe, maybe they shouldn't. I'd have to see their scenario. If someone is happy and fulfilled and comfortable, they show up, they do their thing, they go home, they coach the sports team, they spend time with their family. I'm not going to tell them that's a bad thing. I'm going to support the heck out of it. But if they feel like something's dormant, they feel like they should, they're, they're shutting themselves. I really should start this. I really should, you know, do this. I.

I don't feel comfortable in this role or I'm, I've been sober for three months and I really want to start talking about my sobriety and try to help people. I really want to be more involved in my son's life and my family's life. If they're already saying this to themselves, I think it's possibly a sign that they need to lean into that. Um, but I'm not here to tell anybody that anything's wrong with their current place in their career. If, if someone, uh, real applicable.

If they want to move up in their company, it makes sense to establish yourself as an expert in your field. And a great way to establish yourself in an expert in your field is to start just teaching and educating people what you're learning. And it doesn't have to, it's great if you're doing it internally. You don't want to forget about your team members, but it's additional icing on the cake if you start doing it globally. You know, what

What kind of conversations do you have with your team members? Create a video and post it online so you can help people beyond your team. And again, it really depends on the person and what they're looking to accomplish. But there's endless opportunities. The real question is, do you feel like you have an idea, you have a passion, you have a purpose, and you're not implementing it? If so, how do we unlock that? How do we start implementing?

But to go back to the front, Scott, if someone's comfortable and they're happy and don't need this advice, I encourage them to turn it off because it's not, it can't, I'm not going to tell someone that they're, they're right or wrong. You know, if, if sometimes I wish Scott, I was a little more calm. I kind of have a relaxed, you know, I'm like, I'm a chill person.

Ben Albert (18:48.854)
But I'm always striving to accomplish more things and I don't think that's a bad problem to have, but there's some serious like bliss in just being satisfied with where you're at. I've got no issue with that, but if you are unsatisfied with where you're at, that's something that maybe we should do some, some discovering on. If that makes sense.

Skot Waldron (19:16.377)
That's good. Yeah. I like that. I, I like to also talk to the, the people that are content and saying, well, there will become a time when you're not anymore. Like it just happens. Whether you do get laid off from your job, whether COVID does come around, whether you have somebody in your family pass away, whether it is a new

found love about some new passion job that you like, or whether it is a new opportunity within the company you're in, or whether you have new team members all of a sudden that aren't floating your boat. Like there's all kinds of things that are going to happen in our lives that are going to throw us into the dark spaces you talk about, um, here you said. How can we pick ourselves up from even the darkest of situations and become successful inside and out?

So when we are in those dark situations, how do we pick ourselves up? How do we move on? How do we look for other opportunities and be more proactive and paint a picture of our future that's more in our control instead of, you know, just wallowing in that darkest hours of our lives.

Ben Albert (20:36.798)
Yeah. So I'll give two quick answers. There's the reactive and there's the proactive, um, to be proactive, hoping that the listener isn't in that spot right now, you could take 20 minutes. To just word vomit all the things that you genuinely like about yourself. When's the last time we did that? Write down all your skill sets, write down all your successes, write down all the moments that come to mind.

that you were stand up, you stood up to the test, you were incredible. Word vomit, all of it. And there's no right or wrong. You decide, what are you grateful for? What have you accomplished? What are your skillsets? You make that list, and then when you're in a dark place, just go back to that list. So proactively plan ahead so when you're in a dark place, you look at that list and try to argue with yourself.

The truth is you are that person. So if you're in a dark place, go back to that list and ultimately look at all these positive things that are true about yourself, and then you can just ask yourself, uh, the question, what would that person do? What would the person on that list do versus the person I feel like right now? And then the reactive approach is what we already talked about. Make a 1% change. Even if it's not going to be an entire overhaul.

Just look back at who you want to become, who you are. You're not even doing anything different. Like you talk about unlocking. These are already character traits inside of you. Just unlock that for 15 additional minutes a day. You'll be more confident. You'll feel better about yourself. Your self-esteem will raise. Um, and yeah, man.

Skot Waldron (22:30.985)
I like that. I like that challenge of busting out that list. And the little tidbit you put in there about argue with yourself about it. Try to debunk it. Why would that not be true? And then fight with yourself about why it is. Defend it. Make a case for that thing that you're doing. That's really helpful. I like that insight a lot.

Ben Albert (22:31.758)
I'm gonna go.

Skot Waldron (23:01.301)
I think you hit on something earlier when we were talking before the show about leveraging something like LinkedIn. There's a lot of people out there that don't have time for social media. And I will say in the corporate space, there's also individuals that are so focused on their jobs that they don't really spend a lot of time on social. And rightly so. They sit there and say, well, it doesn't really serve a purpose for me. So

How could people use something like LinkedIn as a platform to build their brand in some way shape or form? Why would they want to do that?

Ben Albert (23:40.702)
Yeah, I mean, so LinkedIn is more than just a job board. It's a great job board, but it's a walking, talking, living representation of who you are, why you do it. It's, it's a living resume in sense. So someone like me, I'm posting on LinkedIn five days a week. In some cases I'd encourage that in all cases, you want to set up a LinkedIn profile so it just properly provide social proof on how great you are.

And that's as simple as taking a headshot that's forward facing with you smiling, making eye contact, put in that headshot up there, using the cover photo at the top to provide some level of social proof. You speaking at a conference, you with your team, the logo and the services provide some social proof there. You can spend a little bit of time to send your good buddies a request to get recommendations.

They can leave you little endorsement recommendations. There's a featured section where you can pin posts. You can pin achievements, blogs you've written, different things company-wide posts. You can pin all those babies, and you can just take a little bit of time to write a story in your bio of this is who I am, this is why I do it, this is what I'm looking to accomplish, this is who I help, these are some of the services I offer.

And in a day, all those tasks can be complete. And then you could not touch LinkedIn for another 12 months, knowing that at any time when someone Googles or LinkedIn's you, you're set up someone like me. I'm using it for social selling. I'm having conversations on a daily basis. Um, cause it helps me build relationships and drive revenue. But even if you just took one day per year to ensure what does my LinkedIn say about me?

and my personal brand. If someone's looking at my LinkedIn, what are they thinking about me behind my back and having a bulletproof LinkedIn profile, just investing a day once a year could be all you need. And then the time comes where you want to leave your job. Your profile looks great. You're very poachable or the time comes when you're applying for a raise or you're applying to move up in your company. Your LinkedIn looks awesome.

Ben Albert (26:06.258)
And you can leverage that to actually, you know, lift yourself up in the company. So again, it depends on, I'm a case by case, Scott, I'm a, like Scott, I'm a case by case guy. Like it's every conversation is going to be dependent on circumstance, wants, needs position, but in pretty much every case, set up a LinkedIn profile. Then when it comes to frequency of posting and purpose of usage,

That's going to be dependent. Um, but that's part of the fun of it. You know, let's, let's have a little bit of fun of this and, uh, treat it as a social platform and not just a job board.

Skot Waldron (26:46.669)
I like that. And, and thanks for adding that. I think that that's a different way to look at things. And I think all the social media strategists, marketers, gurus out there would be like, what did you say? Like, just don't post for a whole year. And they would all like all their alarms would go off and, and things like that. And, you know, you're just saying, Hey, not that you're asking people to not post for a whole year, like you should probably engage in so much, but the thing is that it's at least.

Go on and make sure that it doesn't look like a house from 1984 that nobody's lived in for a long time, like go in and make the updates, go in, put the fresh coat of paint on, go in and, you know, do some intentional stuff out there. Cause people may be looking at it. Even though you have no idea that they're looking at it. Um, that is a, a brand image. That is a brand impression that people will have of you and paying attention to that.

Ben Albert (27:17.719)

Skot Waldron (27:45.593)
for that moment in time is gonna be really beneficial for you in the long run, because I will also run into people that are like, yeah, I'm on the job hunt. I need to really work on my profile. I haven't looked at it for years. And I'm going, okay, yeah, well, how many people have been looking at it and then looked at you maybe to recruit you for something and then are saying, we're not, nah, not touching that, because you didn't take the time to update it before. So.

Ben Albert (27:58.359)

Skot Waldron (28:13.797)
That intentionality I think is really good. We're going back to 15 minute abs, Ben. Spend 15 minutes a day updating your LinkedIn profile. That is something that is gonna be really valuable in your professional career. So I dig that.

Ben Albert (28:20.014)

Ben Albert (28:30.342)
Can, can, can we give like a super specific random example? Cause there's someone who's in the C suite. There's someone in the C suite that's like, well, that's just 0% of what I do. Like I'm not on LinkedIn socializing, posting. I'm not, I'm not a lead Jen. I've got, I'm in my team 12 hours a day and I'm with my family or sleeping the other 12.

Skot Waldron (28:36.99)
Oh yeah. Go for it.

Skot Waldron (28:56.602)

Ben Albert (29:00.182)
That goes back to what we still said, just maintaining it, remodeling it once a year. Because if you're at that high level position, I'm going to assume you want to attract good talent. And the talent you're trying to attract, they're the ones looking you up. So even if it's not a revenue driver, even if it's not a relationship builder, it could just be a reputation management system to attract and recruit good talent. But if you don't do it.

You're going to lose that good talent to a CEO, a CMO, a COO who has a stronger profile. People that are younger and are online, they're going to go to the person that has a presence. So don't you want to, don't you want the top talent in this marketplace? That's just another reason that someone who never touches LinkedIn should at least still touch it once a year.

Skot Waldron (29:54.329)
Yeah. Back to the idea of this whole thing is how do we move from that underdog position of whether we are just starting out a new career. Maybe we are in a dark space in our lives, but maybe it's this metaphorical idea of it's just a, it's a, it's we want to move up. We want to progress. We want to grow. And the way we do that is through these micro moments and through these, these

periods of time where we put intentional behaviors in place to actually make those things happen. Keeping in mind that our personal brand will be affected by everything that we do and don't do.

What would you say to that?

Ben Albert (30:39.49)

Ben Albert (30:48.127)
I lost you for a moment.

Skot Waldron (30:52.429)
Okay, I was saying, what would you say? Okay, did you hear what I was saying or no?

Ben Albert (30:56.69)
I didn't hear the... No, I actually didn't hear much of it. I definitely didn't.

Skot Waldron (31:00.141)
I was just, I was just kind of, I was just kind of summing up the episode. So basically talking about, um, you know, I'll keep my part on there because I know it'll be on there. So what I asked was, so I went through kind of a summary of what I was talking about, and then I was going to transition over to you and just say, to sum all of this up, what would you, what would you say?

Ben Albert (31:23.818)
You know what's funny Scott, I lost you for the first part of that statement as well, but to sum all of this up.

Skot Waldron (31:29.561)
Dang it. Okay. Oh man. Between Blaine Noses and Glitchin' on Riverside. Okay. Yeah. Basically, I'm saying...

Ben Albert (31:32.002)

Skot Waldron (31:40.877)
Art, can you hear me now?

Ben Albert (31:42.826)
I can.

Skot Waldron (31:44.769)
Okay, what I'm saying is that I went through kind of my own little summary of what I'm getting out of the episode. I'm just kind of transitioning over back to you and just saying like at the end of the day, what's the, what's the final stamp you want to put on this thing?

Ben Albert (31:51.17)

Ben Albert (32:01.474)
Sure. Um, you know, I want to put one quick stamp that we didn't touch on in deepness, but one thing I love about this podcast and the concept about unlocking is one thing I say all the time is that there is no true key to success. There's no tree key to fulfillment. There's no key. It's a combination lock and each and every one of us has our own individual combination.

So if you want to unlock success, fulfillment, if you want to unlock a good career, you got to, you got to find your own combination and what's the best way to find that combination, try different things, do a little introspection. Like we had mentioned, write down the list of all the things you're good at. Write down a list of all the things you value, and then take those micro moments to be the best leader you can be with the humility.

that you can learn something new from everybody you meet. So really, how do we unlock our combination? It's gonna be unique for all of us. We all have our unique fingerprint. That's why they take your fingerprint when you get in trouble. So since we have a unique fingerprint, understand that a conversation like this, all the conversations on the show, in my opinion, aren't meant to be prescriptive. They're meant to be descriptive.

I described a little bit about what I did in some of my pieces of advice, but be a student, be a scientist, be curious, and start implementing some of these things a little bit a day. And then you'll unlock your own personal combination that's going to look a little bit different than Scott and I's. And I think that's a great way to leave it. And I love your show for that very reason that we can.

All the information's out there, but most the information we need, we already have. We just need to start taking that action to implement it.

Skot Waldron (34:07.761)
Amen. Those are some good words, Ben. Good words. Where do people find out about you? How do they get in touch with you? What's your thing? I'd imagine they could find you on LinkedIn. So so.

Ben Albert (34:09.527)

Ben Albert (34:17.612)
Yeah, so f-

Ben Albert (34:21.194)
I'm on LinkedIn's my, my top social platform. I'm on most of them. Um, I want to reach you where you are, but before you even consider reaching out to me, none of this would have been possible without Scott. So wherever the heck you are right now, click thumbs up, click five stars, click subscribe, do that because it'll take you two seconds. If you want bonus points, you can leave a comment, do that first. And then you can find me.

just by typing real business connections into where you found this. So a podcast player, YouTube, Google, just type in the words real business connections, you'll find me, but first show Scott some love and then I'll be part two.

Skot Waldron (35:06.489)
Dude, that's so cool of you. Thanks for doing that. I appreciate that. Little, little plug, little plug. Um, yeah. And I hope people will go check out your, uh, your, your shows. I mean, you have multiple, so, um, well done. Very cool. Um, then thanks for being on the show. It's really good hanging out with you, man. Um, good luck and all you're doing and, uh, keep impacting the world.

Ben Albert (35:07.539)
Ha ha.

You deserve it, man. I, you make this possible. I'm just some dude on your podcast.

Ben Albert (35:31.202)
Thanks, brother.


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