Learn at your own pace. online.

Not quite ready for in-person coaching?
I’ve created a step-by-step online program to help you build a more clear and focused brand.

How healthy is your brand?

Take this FREE online assessment to give you an idea of where you are now as well as help you think about the ways to build a brand worth following.

It's 20 quick questions. Go for it!

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WHAT WILL YOU LEARN?

In this course, you'll learn to define what your brand is and what it isn't. You'll learn how emotion plays a huge role in building loyalty while also developing your target audience. Then, we'll tackle how to position your brand in a way that differentiates you and helps you stand out from the crowd.

BRAND IDENTITY DEVELOPMENT

What is branding?
What are your brand criteria?
What do other people think about your brand? What's your "why"?

TARGET AUDIENCE DEVELOPMENT

What is a persona?
How can you better understand your audience so you can solve their problem? What questions should you be asking?

CLARIFY YOUR POSITIONING

Develop your core mission, vision, and values. Understand what makes you different. Gain more clarity and focus when it comes to your business.

WHAT’S INCLUDED?

This is how it's going to work.

2+ Hours of instruction

EXERCISES

22 ACTIONABLE VIDEOS

worksheets

I've wanted to work with Skot for a while now, but I wasn't quite ready for the in-person coaching. The online course was really easy to follow! It gave me the necessary steps I needed in order to build the foundational elements of my brand. 

Sam J.
Photographer - Dallas, TX

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