What $30,000 in Social Media Video Spend Taught the Team at Animoto
Want to learn what $30,000 in social media video spend taught the team at Animoto? They ran several tests in order to help understand what works and what doesn’t. I was in a session listening to Jason Hsiao (Twitter or Linkedin) from Animoto. He was definitely one of the better presenters I heard at the […]
How to Add Live Video to Your Marketing Strategy
Video is rocking the online world more now than ever. Live video is a big part of that. I heard Ashely Faus, from Atlassian, speak at the HubSpot Inbound Conference about how to implement live video into your marketing mix. There are some barriers (or perceived Barriers) to entry for video Budget – It […]
Do you have #MarketingProblems?
Marketing is the big umbrella that everything else used to generate awareness and sales for your brand falls under. Content, PR, website, brochures, personas, SEO, emails, trade shows, advertising, social media, design, branding, etc. Our friends over at HubSpot define marketing this way: Marketing is the process of getting consumers interested in your company’s product […]
The Value Pyramid: Why Your Customers May or May Not Value You
Understanding the value you offer your customers is a cornerstone of successful marketing, and it’s hard to pin down. There’s a lot more that goes into the psychology of deciding to buy something than just weighing the price. Marketing strategists have noticed this and noticed that it’s not always easy (but always super important) to […]